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That’s what I sometimes say to myself when I tackle a seemingly simply task only to discover there is a lot more to it, which is why this line of logic can and should extend far beyond the theoretical. What I mean is that there is no such thing as a truly simple task whenever a decision needs to be made, because those decisions could touch on the need to really strategize something.

For instance, you need a flyer made to promote an event. Simple, right? What could go wrong? Well, your mission statement might be really long and not fit right next to your logo. Maybe you have 6 sponsors for the event and only 4 have sent you Jpegs of their logos and you are desperate to proceed. Deciding who to leave off a flyer could have disastrous implications. It is a seemingly simple task that ties into business strategy.

With this in mind, I try to explain as much as I can with whomever I am working, so they get he bigger picture. No one works well in the dark, so why not shed some light? It does not take too much time–and the time it does take to explain is well worth the investment.