Want to Drive More Traffic To Your Business?

Mission-driven organizations face a critical challenge: attracting and keeping the right supporters. Without engaged donors, customers, or advocates, fundraising stalls and growth stagnates.

At Exponential Squared, our team—many with humanities backgrounds—bridges the gap between business and creativity. We blend strategy, storytelling, and research-driven insights to help you build lasting relationships with supporters who share your values.

Whether you’re attracting new donors or turning interest into action, we help mission-driven organizations move beyond stagnant strategies and create sustainable impact.

Marketing Expertise

Advertising

Advertising isn’t just about promotion. It is about creating a meaningful connection and making a lasting impression.

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From limited visibility and competition to constrained budgets and the need for online presence, advertising offers a versatile solution. It contributes significantly to brand building, audience engagement, and the promotion of products, services, or initiatives.

Branding

A compelling brand identity can help you better connect with your audience, build trust, and distinguish you from others.

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More than a logo, branding encompasses a broader and more holistic set of elements that collectively shape the identity and perception of an organization. A compelling brand also attracts talent and facilitates effective communication.

Content Creation

Thoughtful storytelling content effectively communicates your mission and inspires action.

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Through storytelling and impactful social media engagement, content creation builds community support, encourages involvement, and attracts potential talent. Despite limited budgets, content creation offers a versatile way to showcase company culture and values.

Email Marketing

From program launches to key announcements, emails can increase your revenue.

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Email campaigns foster engagement, nurture customer/donor relationships, and enhance brand awareness by consistently delivering targeted content. Email platforms also offer powerful analytics that help organizations gauge campaign effectiveness, stay current with trends, and personalize communications.

Public Relations

We craft compelling narratives, cultivate media relationships, and create brand presences that resonate with audiences.

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From limited visibility to brand building, PR contributes to crafting compelling narratives, enhancing credibility, and building trust among customers, clients, and donors. PR also helps secure positive media coverage, which differentiates businesses in competitive markets and boosts employee morale.

Search Engine Optimization

Search engine optimization helps ensure your organization rises to the top of relevant search engine results.

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Local SEO is instrumental for businesses serving specific communities, ensuring visibility in local searches. SEO’s focus on content relevance aligns with the challenge of creating engaging and valuable content that enhances brand credibility, and attracts quality website traffic.

Social Media

Social media is a dynamic force that can propel your organization forward.

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From enhancing visibility and building brand awareness to fostering audience engagement, social media management is a versatile solution that enables organizations to actively shape their online reputation and compete with larger entities.

Website Development

Engaging websites can showcase your impact, drive conversions, and deliver user-friendly experiences.

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From establishing a robust online presence and enhancing brand credibility to integrating e-commerce functionalities and improving audience engagement, a well-designed website is a central hub for marketing efforts. A well-developed website enhances all forms of donor/customer interactions.

Marketing Blog

The Generous Mindset: Making Room Before the Ask

Fundraising isn’t just about the ask—it’s about the space you create for generosity to emerge. When you lead with presence, not pressure, you open the door to authentic giving.

Integrated Marketing: Seeing the Big Picture

Marketing often feels like staring at individual stars in the night sky: each campaign, each channel, each tactic burning bright on its own. But step back far enough, and you start to see constellations. Patterns. A vast, interconnected system where every element influences the others.

Grant Writing as Sacred Space

Think of grant writing not as a transaction, but as creating sacred space—a place where your mission and a funder’s values can meet, connect, and grow together.

Building Trust in Mission-Driven Spaces

The most successful mission-driven organizations understand a fundamental truth: development is not about extracting resources from donors: it’s about creating the conditions for authentic relationships to flourish. When you shift from extraction to cultivation, you stop chasing transactions and start building trust.

Marketing’s Role in Shaping Self-Perception

Marketing is deeply intertwined with our worldview because it shapes and reflects how we perceive ourselves, others, and the world around us.

Understanding Fundraising and Development

Fundraising is generally viewed as ‘asking for money’—and this is essentially true. But this perspective misses the deeper geography of what effective fundraising creates: intentional spaces where community needs meet generous hearts.

Internal Relationships in Development

Development creates internal spaces where organizational vision, program insights, and lived experiences converge to strengthen every fundraising conversation.

Successful Fundraising Strategies

Successful fundraising at the organizational level rests on constructing relational spaces where donor capabilities and organizational needs can authentically meet and flourish.

Fundraising Ethics

Effective fundraising and development must create ethical spaces where trust, transparency, and accountability flourish: spaces governed by laws and regulations that protect interactions with donors, staff, and volunteers.

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